The hype of a million suns surrounded the release of Benefit’s Roller Lash Mascara a couple months ago.
It was everywhere I looked. I even put a tube on pre-order, which felt dumb five seconds after I did it. They won. (Except the day it released -for reason irrelevant- I looked it up on Birchbox and it had sold out. Who’s dumb now? Correct answer: still me. For pre-ordering mascara. I live in Dallas, not the middle of the beauty-forsaken wilderness.)
Why they claimed it’s cooler than any mascara in your makeup bag: the Hook ‘n’ Roll™ brush. It promised to curl lashes as it went for volume + length+ eye-opening curl without the use of an eyelash torture device. Flake-free, full, long-lasting, universally perfect for every eye shape and lash type, and inky black curly wonderfully flirty lashy goodness for up to 12 hours. It sounded like the freaking holy grail.
I don’t have particularly stick straight lashes or lashes that won’t hold curl. I do feel like I look more awake when I use an eyelash curler, so more often than not, eyelash torture device it is. Using one never bothered me (except the unfortunate occasional instance in which the curler became an eyelid or eyeball torture device –ow), but the Benefit marketing still worked magic on blurring my want versus need line. Plus, the tube imitates an old fashioned hair roller. Cute packaging always wins.
This is the look I get with a couple coats and zero curling on my part. I’ve been hard-pressed to find a negative review on the stuff, but in general the beauty masses are pretty hot or cold with opinions about Benefit mascaras.
As I found with Benefit’s They’re Real Mascara, it does a really nice job with fanning out my lashes and a surprisingly decent job curling when used correctly. It takes a little bit of a special flick of the fingers in a subtle c-shape, which sounds more complicated than it actually is.
If I go too quickly, I’ve found the results aren’t nearly as pretty, and some clumping occurs I have to rework with a lash separator. At that point, have I really saved anytime at all moving more slowly? That’s the question I’ve been asking myself. If that’s what you think you’ll be getting out of this mascara, I don’t think you will.
This is doing mascara the-way-my-mama-taught-me (except sans curler) compared to Benefit’s Roller Lash:
I don’t know what you see, but comparing lash curl to lash curl, I think there’s a difference. Personally, I do prefer that extra volume/bulk my L’Oreal mascara gives me I just can’t get with Benefit on its own, which is difficult to see in the photos. What I’ve found myself doing is going back after a coat of Roller Lash with a coat of something like my good ol’ plain L’Oreal to add the volume.
It’s a nice mascara to have, and it’s darn long lasting, I give it to Benefit for always nailing that for me. I also really do think it’s pretty. I’ve been using it off and on for a couple of months before chatting about it in case my first impression changed, but it hasn’t. I like using it when I want to kick my routine up just a notch.
But I tell you, I haven’t quit the curler habit even using Roller Lash on a normal day (i.e. not for this blog post.) 10 or so years of use and brainwashing might be at play here, but I just don’t feel like my eyes are at full open-and-awake-potential without using one.
For what I was expecting, it didn’t quite live up to the hype as far as replacing my other mascaras/lash curler and becoming my holy grail. It’s simply another really nice Benefit mascara not all that different from They’re Real that I’m not unhappy is in my makeup bag these days.
The short version of this review:
a) It hasn’t replaced my eye lash curler. Wasn’t that the point?
Bummer. (If I wasn’t so picky, it totally would in a pinch, though.)
b) Super good separation. Still pretty. Still a perfectly good mascara.
c) It’s pricier than the drugstore stuff that I have no qualms with, but it lasts a good Grey’s Anatomy Finale’s worth of tears.
It is what it is. I’ll pass on bankrolling daily use, but it’s special occasion good.
DISCLAIMER: if you aren’t used to getting Benefit mascaras off your lashes, oh man. It’s the price you’ll pay for all-day lash lovelies. It’s a delicate dance between don’t scrub your eyelids bald and I just want to go to bed why is this taking so long? Nothing I haven’t been able to tackle, though, with my drugstore product removing ways (Pond’s Cold Cream, Pond’s Towelettes, or generic baby oil, respectively.)
Mascara is also possibly one of the most personal makeup products we ladies use on the daily, second to foundation (if not more.) Every girl seems to have her own die-without tube, magic mixing combo, or secret to personal lash perfection because there are literally no two sets of eyes and lashes in the whole world who will wear it the same way. Which is beautiful. With varying lash types, you might find different results.
Have you tossed your eye lash curler in favor of this stuff yet? Would you rather die than read the word “lash” in this post one more time? Comment below or with the little talking bubble near the title!